Brand Introduction

ROOJI Tea Culture | Since 1874 — A Century of Heritage, Sharing Tea Aromas with the World

In 1874 (the 13th year of the Tongzhi Emperor of the Qing Dynasty), our ancestor Lin Feng-chih brought oolong tea seedlings from Fujian and gifted them to his clansmen, officially opening the glorious history of Dongding Oolong tea in Lugu. Over more than a century, the Lin family and ROOJI have passed down this exquisite tea-making craft from generation to generation.

Today, building on this deep cultural heritage, we have created a diverse tea business: from wholesale and retail of premium whole-leaf and commercial teas, global franchising of our own brand "ROOJI Tea Culture," and sales of teaware, to professional upgrade consulting for beverage brands—bringing tea closer to everyone. In recent years, ROOJI has also actively offered professional tea courses and championed contemporary tea culture, hoping to build deep connections with tea enthusiasts. Our ultimate vision is to spread this understated tea heritage across the world once again, reviving the golden age when Qing-dynasty tea traveled the Silk Road and captivated overseas markets.

Exceptional Quality | Capturing the Cool Character of Taiwan's Mountains for the Ultimate Tea Experience 

Our teas are carefully nurtured in Taiwan's picturesque high-mountain tea regions, where a uniquely pure climate and fertile soil give the leaves their distinctive soul. Every leaf is hand-picked and meticulously processed, ensuring that every drop in your cup is a journey of pure taste. These rich aromas and layered flavors are made for those who appreciate fine tea. From the first selection in the tea garden to the final elegant packaging, our commitment to excellence is reflected in every step. As an internationally renowned premium tea exporter, we ensure that the finest authentic flavors of Formosa are perfectly sealed and delivered to tea lovers around the world. 

Flavors of the World | A Rich Selection Beyond Your Expectations 

ROOJI's product line covers a rich range of tea varieties and premium grades to meet diverse needs across settings. Whether you love the delicate, elegant, orchid-like floral notes of high-mountain oolong or prefer the rich, mellow, earthy depth of classic black tea, you'll find your perfect cup at ROOJI. Whether savoring a quiet moment of inner peace or sharing an elegant gathering with close friends, ROOJI resonates perfectly with your lifestyle. Our absolute commitment to quality and customer satisfaction brings you an elevated Taiwanese tea experience beyond expectations.